Job Seda (born 1956), better known as Ayub Ogada, is a Kenya-born singer.
He is a descendant of the Luo people of western Kenya and was influenced by their musical heritage by his parents who were musicians. They performed Luo music to Kenyan and US audiences. Ayub’s experience of travelling with his parents to the US and his exposure to both western and African cultures had a profound effect on his music and outlook.

While at school in Kenya, Ayub played various instruments in bands and embraced both traditional and modern music. In 1979, after leaving school, he co-founded the African Heritage Band, fusing traditional music with the sounds of rock and soul that Ogada and his band mates heard regularly on the radio.

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