Hailing from Morrisville, PA, Asher Roth burst onto the mainstream scene in 2009 with the hit “I Love College.” Asher was far from an overnight sensation though; throughout his college years at West Chester University he built a solid fanbase taking advantage of MySpace and Facebook.

In 2006 Asher dropped Believe The Hype, the project that would get him a record deal with Universal Music Group. He continued to build buzz for himself with 2008’s The Greenhouse Effect Vol 1, a well-received mixtape hosted by Don Cannon and DJ Drama. The following year Asher would release his debut album Asleep in the Bread Aisle, featuring the hit single “I Love College”.