The story of Alx Veliz is an uncommon one. Making headway as a producer and songwriter for other artists, he was prodded to center stage by his A&R team. Alx’s unique sound reflects his multicultural home, Toronto, drawing on diverse influences from samba and salsa to reggae, hip-hop, and the king of pop, Michael Jackson. This savvy combination of dance floor-filling pop and smooth grooves underpins a sound with substance, setting Veliz apart from other artists in his genre.