Music is literally in Alex Faith’s blood. The Atlanta rapper and producer’s grandfather Marion actually earned a spot in the Atlanta Country Music Hall of Fame, while Alex’s mom and dad encouraged him to pick up a guitar at 12-years-old. By 18, he ended up even recording Lecrae in a makeshift home studio. As he started creating his own music, he pursued a sound that would incorporate all of the elements of hip-hop, folk, and country that spoke to him.

Signing to Collision Records, his experiences fueled ATLast, his debut for the label. The record boasted feature spots from the likes of Trip Lee, Andy Mineo, Tedashii and more, and it hit #4 on Billboard’s Top Christian Albums chart. He’d embark on a tour with label mate Dre Murray that would fortify their friendship and lead to the recording of 2015’s collaborative opus audio/visual album, Southern Lights: Overexposed, and its subsequent tour. “Everything is going to get bigger,” he says. “There will be live instruments and a real Southern influence that pays homage to my roots and my home. That’s what captivated me when I was young. I’d love for people to feel like they trust me when they listen to one of my albums. If they feel like they believe me, I’ve done it right.”