Born in Chile and having moved to Switzerland as a child, Alejandro
Reyes could barely imagine himself becoming an artist because of him
not having a left hand since birth. Yet, a passion for music, a naturally
charming voice and an incredible will power led him all the way up from
playing the guitar on the streets to performing on Europe’s biggest
stages, TV and radio channels.

A native of Quilpué, Chile, Alejandro was born in 1992. Self-taught, he started his career
singing on the streets of Switzerland at the age of 18 and was soon after spotted by the
major media outlets of the country. In little time, Alejandro made it to the Montreux Jazz
Festival in 2013, and then to the Voice show, aired on TF1 in France in 2014.

In 2017, Reyes signed with The Hana Road Music Group . Compass was his first single
under the new label and it went viral on the biggest music platforms. Alejandro has started releasing songs in Spanish, and they were picked by the biggest Latin Spotify-curated playlists, as well as by the Swiss major radio stations. His success earns him a place as an Ambassador of Coca Cola Switzerland , AXA Insurance etc.

In June Alejandro released his first EP with The Hana Road Music Group titled El Inicio .

For the shoot of his single Por Favor that took place in Ukraine near Chernobyl area, Alejandro has crafted a bionic hand by himself.

Alejandro’s latest single Ladrón, a collaboration with a Dutch DJ Justin Prime, was released in November 2019.